Skip to content

Retail Marketing Services

Segmentation, acquisition, loyalty

A Casino Group company

 

RETAIL_MEDIA_SERVICES_V2purple

 

Our Partners

Logo_GPA
Logo_Franprix
Logo_Monoprix
Logo_Infinity
Logo_Intermarché
Logo_Groupo exito
meta logo
snap logo1
DV360
Xandr
SEGMENTATION purple

Segmentation

Our agency excels in sculpting precise customer segments, utilising a rich tapestry of internal data from transactions and loyalty programs augmented by external datasets. This meticulous approach ensures that each campaign resonates with the intended audience, setting the stage for tailored marketing strategies that speak directly to the consumer's needs and behaviours.

 

 

 

360 customer acquisition


We specialise in capturing attention and converting interest into action. Our targeted campaigns across social media channels are designed to draw shoppers into the fold. By leveraging drive-to-store and drive-to-web tactics, we ensure that new customers continually discover and engage with our Casino Group retailer offerings.

 

 

 

 

ACQUISITION_CAMPAIGN purple
LOYALTY Purple

Engaging visually


Our commitment to customer retention is manifested through engaging Customer Animation and promotional endeavours across our proprietary channels. From the web to mobile apps and in-store experiences to online interactions, we craft campaigns that deepen loyalty and encourage repeat business. Our creative studio's innovative promotions are not just campaigns; they're the building blocks of lasting customer relationships.

 

 

 

 

 

Structure-1

A Unique Shopper Experience

We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

 

Easily

Retail Data Science Innovation
We build  AI-driven digital advertising solutions tried and tested with large international retailers.

Reach

Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

Group 3

By retailers for retailers

relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.

Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.

"We're a specialist retail marketing agency merging advanced analytics with strategic outreach. We deliver a full-funnel solution from data-driven segmentation to impactful acquisition and loyalty creation"

In-store retail media, the next battleground
By William Brown 12 March 2024

🕗 5 min read ・In-store retail media seems to be headlining everywhere at the moment. You only have...

Read more
Expert Eye with Nina Penwarden: In-store retail media
By William Brown 4 April 2024

🕗 4 min read ・We speak to Nina Penwarden, Head of Retail Media Advertising Strategy and get her...

Read more
How relevanC is driving innovation at Casino Group with an advanced retail Data Hub
By William Brown 30 January 2024

🕗 5 min read ・Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix...

Read more