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Retail Media

A tailored media buying experience for advertisers

A Casino Group company

 

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Our Partners

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Delivering for brands

With a massive and expanding customer base of over 17 million shoppers, we offer brands the best in highly targeted inventories that deliver measurably high returns.

We offer a full-funnel solution from brand awareness to product discoverability and conversion. 

We provide detailed real-time performance dashboards for each stage of the purchase journey allowing advertisers to adjust campaigns for optimum performance.

 

Leveraging first-party data for a truly personalised experience

The key to relevanC's retail media services is an unparalleled capacity to harness and exploit first-party navigational and contextual data from across the Casino Group and its partners. In a post-cookie environment, we have mastered connecting brands with shoppers while respecting customer privacy.

The massive availability of first-party customer data allows us to effectively reach shoppers onsite, offsite and in-store via a mix of classic and innovative formats such as Video, Display and Sponsored Products.

 

 

PERSONALISATION
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A Unique Shopper Experience

We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

 

Easily

Retail Data Science Innovation
We build  AI-driven digital advertising solutions tried and tested with large international retailers.

Reach

Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

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By retailers for retailers

relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.

Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.

"Our approach is rooted in a deep understanding of consumer behaviour and leveraging our proprietary technologies to drive meaningful connections between brands and shoppers."

Advanced Display Platform

A full-funnel display advertising solution effectively boosts brand awareness, driving traffic, and increasing conversions.

 

Ad Operations

Execution, analysis, and optimisation on behalf of advertisers for enhanced conversion and optimised ROAS.

In-store Retail Media

Curated content, eye-catching displays, managed relationships with partners for shopper activation both on and offline.

Retail Media Consulting

Our consulting teams play a pivotal role in developing and structuring our customers' Retail Media business by introducing new services, fostering partnerships, and exploring new markets. 

Latest blog posts

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See all blog posts →

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In-store retail media, the next battleground
By William Brown 12 March 2024

🕗 5 min read ・In-store retail media seems to be headlining everywhere at the moment. You only have...

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Expert Eye with Nina Penwarden: In-store retail media
By William Brown 4 April 2024

🕗 4 min read ・We speak to Nina Penwarden, Head of Retail Media Advertising Strategy and get her...

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Expert Eye with Paula Alves - Trading Desk
By William Brown 25 April 2024

🕗 4 min read ・We speak to Nina Penwarden, Head of Retail Media Advertising Strategy and get her...

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