--- title: relevanC retail data expert for Casino Group description: relevanC helps the Casino group's retailers and their partners to better manage and leverage their data image: https://relevanc.com/hubfs/Homeheader.png --- [Skip to content](https://relevanc.com/en/#main-content) [![Digital & Data Office du Groupe Casino](https://relevanc.com/hubfs/relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) - [English](https://relevanc.com/en/) - [Français](https://relevanc.com/fr/home) en [get in touch →](https://relevanc.com/contact?hsLang=en) # Retail Media, Insights & Data Marketing ## Driving value from data for brands, retailers and shoppers ###### A Casino Group company ![Homeheader](https://relevanc.com/hubfs/Homeheader.png "Homeheader") ### Trusted by  ![Logo_GPA](https://relevanc.com/hubfs/Logo_GPA.png) ![Logo_Franprix](https://relevanc.com/hubfs/Logo_Franprix.png) ![Logo_Monoprix](https://relevanc.com/hubfs/Logo_Monoprix.png) ![Logo_Infinity](https://relevanc.com/hubfs/Logo_Infinity.png) ![Logo_Intermarché](https://relevanc.com/hubfs/Logo_Intermarch%C3%A9.png) ![Logo_Géant](https://relevanc.com/hubfs/Logo_G%C3%A9ant.png) ![Logo_Tamimi markets](https://relevanc.com/hubfs/Logo_Tamimi%20markets.png) ![Logo_Groupo exito](https://relevanc.com/hubfs/Logo_Groupo%20exito.png) ![Logo_Cdiscount](https://relevanc.com/hubfs/Logo_Cdiscount.png) ### A retail data innovator ![datahub green-1](https://relevanc.com/hs-fs/hubfs/datahub%20green-1.png?width=150&height=149&name=datahub%20green-1.png "datahub green-1") --- ### Data Hub The relevanC Data Hub forms the foundation upon which all the relevanC services and solutions are built. The Data Hub collects and organises shopper and operational data from across the group, fuelling personalisation algorithms and providing logistics synergies and stock and assortment optimisation. [Read more](https://relevanc.com/en/retail-data-innovation?hsLang=en) ![PICTOS-GREY-green](https://relevanc.com/hs-fs/hubfs/PICTOS-GREY-green.png?width=150&height=150&name=PICTOS-GREY-green.png "PICTOS-GREY-green") --- ### Scalable Solutions relevanC's solutions are built with scale in mind. Vertical growth: The Data Hub allows us to plug new retailers and partners into the ecosystem to leverage more data than ever. Horizontal growth: Our platforms provide the flexibility to host, clean, and process new types of data, no matter the business case. ![gdpr green](https://relevanc.com/hs-fs/hubfs/gdpr%20green.png?width=150&height=150&name=gdpr%20green.png "gdpr green") --- ### GDPR Compliant Our products are all certified GDPR compliant and meet the highest security standards of the market. Data privacy and security are baked into each product and service allowing group companies, partners, and brands to share data without compromising on security. ### A retail data partner relevanC leverages Casino Group and its partners' retail data to engage customers at every point of their path to purchase #### Retail Media The relevanC Retail Media teams use innovative technology, products, services and expertise to support Casino Group retailers, partners and advertisers globally to better engage with their customers.  ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Engaging consumers** We connect shoppers with brands through engaging and relevant content and experiences ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Delivering for brands** We deliver best-in-class audience targeting and measurement, both online and in-store ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Leveraging first-party data** We provide cookie-less solutions for compliant data-backed performance   [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands?hsLang=en) ![RETAIL MEDIA-GREEN](https://relevanc.com/hs-fs/hubfs/RETAIL%20MEDIA-GREEN.png?width=500&height=338&name=RETAIL%20MEDIA-GREEN.png "RETAIL MEDIA-GREEN") ![INSIGHT BRANDS-GREEN](https://relevanc.com/hs-fs/hubfs/INSIGHT%20BRANDS-GREEN.png?width=550&height=333&name=INSIGHT%20BRANDS-GREEN.png "INSIGHT BRANDS-GREEN") #### Consumer Insights We offer suppliers and retailers best-in-class retail analytics. Our solution uses cutting-edge retail data science and combined customer behaviour and retail performance data to deliver real actionable insights. ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Purchasing, Marketing, Supply Chain & more** We apply industry-leading data science and cutting-edge techniques to address the most pressing needs of data and insights from your teams ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **More data, more control** Manage your assortment, track any risk of shortage in stores and warehouses, track any in-store merchandising test... The remarkable breadth and depth of our unique behavioural data asset and complementary capabilities allow you to conduct any operational or consumer research and monitor the whole value chain   [Insights for retailers](https://relevanc.com/en/insights-for-retailers?hsLang=en) [Insights for brands](https://relevanc.com/en/insights-for-brands?hsLang=en) ### Retail Marketing Services relevanC provides customer acquisition and loyalty teams with retail data expertise. We foster customer engagement at each stage of the purchase journey thanks to the execution of and 360° analysis of omnichannel marketing campaigns ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **All along the customer purchase journey** A suite of  products supporting acquisition, customer experience and retention before, during, after the purchase ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Data-backed execution** We combine datasets from both retailers and brands to execute highly targeted campaigns ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Full funnel measurement** A 360 view on media and sales performance   [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services?hsLang=en) ![RETAIL_MEDIA_SERVICES_GREEN-1](https://relevanc.com/hs-fs/hubfs/RETAIL_MEDIA_SERVICES_GREEN-1.png?width=450&height=311&name=RETAIL_MEDIA_SERVICES_GREEN-1.png "RETAIL_MEDIA_SERVICES_GREEN-1") ![insights green](https://relevanc.com/hs-fs/hubfs/insights%20green.png?width=450&height=300&name=insights%20green.png "insights green") #### Digital Promotions In its mission of better engaging customers with their favourite retailers and brands, relevanC has built a suite of cutting-edge solutions that bring promotion performance to the next level. ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Personalised promotions** Our AI-powered, self-serve  Data Marketing Platform allows brands to create personalised promotions with the highest probability of conversion ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Promotional activation** Our digital catalogue solution allows retailers to offer a unique shopping experience with personalised offers embedded via API in app, website or over omnichannel ![GREEN TICK](https://relevanc.com/hubfs/GREEN%20TICK.png) **Full-funnel measurement** Realtime monitoring of promotion performances at region, store, campaign, and promotion level   [Digital Promotions for brands](https://relevanc.com/en/digital-promotions-for-brands?hsLang=en) [Digital Promotions for retailers](https://relevanc.com/en/digital-promotions-for-retailers?hsLang=en) ## What our customers say ### 3K #### Promotions published per week     --- ![Monoprix-1](https://relevanc.com/hubfs/Monoprix-1.svg "Monoprix-1") “With relevanC’s solution we see significantly higher shopper engagement with promotions” Sandrine Sainson, Director of Customer Experience, Monoprix [Read more →](https://blog.relevanc.com/success-stories/monoprix?hsLang=en) ### 5X #### Increase in promotions redemption   --- ![Franprix-1](https://relevanc.com/hubfs/Franprix-1.svg "Franprix-1") “By providing personalised offers, we maximise our customers’ interest in our loyalty program” Arnaud Thorel, Omnichannel Client Marketing Director, Franprix [Read more →](https://blog.relevanc.com/success-stories/franprix?hsLang=en) ### A Unique Shopper Experience --- We help Casino Group retailers and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience ### Retail Data Science Innovation --- We build  AI-driven digital advertising solutions tried and tested with large international retailers   #### Business & Customer Intelligence --- All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour   ![Structure-1](https://relevanc.com/hubfs/Structure-1.svg) **A Unique Shopper Experience** We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.   ![Easily](https://relevanc.com/hubfs/Easily.svg) **Retail Data Science Innovation** We build  AI-driven digital advertising solutions tried and tested with large international retailers. ![Reach](https://relevanc.com/hubfs/Reach.svg) **Business & Customer Intelligence** All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour. ![Group 3](https://relevanc.com/hs-fs/hubfs/Group%203.png?width=1537&height=931&name=Group%203.png "Group 3") ## By retailers for retailers relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally. Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise. ### Latest blog posts [See all resources →](https://relevanc.com/resources?hsLang=en) [See all blog posts →](https://blog.relevanc.com?hsLang=en) [![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Franprix%20%282%29.png](https://relevanc.com/hubfs/Franprix%20(2).png)](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en) ##### [Heineken x relevanC Brazil](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en) By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en) 30 January 2025 {% module\_block module "widget\_f5deb57d-fe7d-422d-979b-8f922c6e6c48" %}{% module\_attribute... [Read more](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en) [![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Untitled%20%281800%20x%20400%20px%29.png](https://relevanc.com/hubfs/Untitled%20(1800%20x%20400%20px).png)](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en) ##### [relevanC leverages TikTok to boost category sales for FMCG brands](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en) By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en) 30 January 2025 {% module\_block module "widget\_16ac804a-726c-499b-bbad-419b4de29760" %}{% module\_attribute... [Read more](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en) [![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/RSE%20success%20story%20header.png](https://relevanc.com/hubfs/RSE%20success%20story%20header.png)](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en) ##### [Casino Group Enhances Sustainability with relevanC's Data Visualisation Platform](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en) By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en) 30 January 2025 {% module\_block module "widget\_1690891149803" %}{% module\_attribute "button" is\_json="true" %}{%... [Read more](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en) --- [![Digital & Data Office du Groupe Casino](https://relevanc.com/hs-fs/hubfs/relevanC%20Green%20logo%202025%20LR.png?width=150&height=42&name=relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/) © 2026 relevanC. All rights reserved.  ###### [A Casino Group company](https://www.groupe-casino.fr/en/) - ###### For retailers [Insights for Retailers](https://relevanc.com/insights-for-retailers?hsLang=en) [Digital Promotions for Retailers](https://relevanc.com/digital-promotions-for-retailers?hsLang=en) [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services?hsLang=en) [Retail Data Innovation](https://relevanc.com/retail-data-innovation?hsLang=en)   ###### For Brands [Retail Media for Brands](https://relevanc.com/retailmedia-for-brands?hsLang=en) [Insights for Brands](https://relevanc.com/insights-for-brands?hsLang=en) [Digital Promotions for Brands](https://relevanc.com/digital-promotions-for-brands?hsLang=en) [Retail Data Innovation](https://relevanc.com/retail-data-innovation?hsLang=en)     ###### Resources [Blog](https://relevanc.com/en/blog?hsLang=en) [Latest News](https://relevanc.com/en/news?hsLang=en) [About us](https://relevanc.com/en/about-relevanc?hsLang=en) [Careers](https://relevanc.com/en/careers?hsLang=en) [Glossary](https://relevanc.com/glossary?hsLang=en) [Contact us](https://relevanc.com/contact?hsLang=en)   --- [Privacy policy](https://relevanc.com/privacy-policy?hsLang=en)     [Cookies Policy](https://relevanc.com/cookies-policy?hsLang=en)     [Terms of Use & Legal mentions](https://relevanc.com/terms-of-use-legal-mentions?hsLang=en)