Insights for retailers

Data at the service of retailers

Data insights are transforming operations and customer experiences for convenience grocery retail chains. By analysing purchase patterns, product preferences, and store performance metrics, these retailers can optimise their compact store formats for maximum efficiency. Insights also enable convenience chains to refine their product mix and assortment, optimise promotions planning, and ensure shelves are stocked with the most relevant items and offers for their local customers.

Better decision making

Insights solutions from relevanC assist Monoprix, Franprix and Casino brands in driving their commercial and operational strategies, including assortment optimisation and promotional efficiencies.

With the support and insights from our tools and expert teams, Groupe Casino and its suppliers can better analyse and understand the purchasing behaviour of their customers. relevanC Insights powers the next level of category management from enhanced merchandising test measurement, product innovation analysis, to stock shortage reduction and beyond.

Driving revenue through data monetisation

• High-quality raw logistical and stock data via API
• Access to a fully featured SaaS platform providing data visualisation of logistics and sales operations
• Collaborative programme where suppliers can have preferential access to the retailer’s team to address specific operational challenges

A common point of reference

We collect our own transactional and operational data from across the Casino Group’s businesses. Updated in real-time for each SKU, this data is highly accurate and reliable meaning less reliance on extrapolated third-party data to monitor and optimise category management activities.

relevanC cleans, structures and stores data from hundreds of Monoprix, Franprix and Casino convenience stores. The data is stored in a single repository: a data hub. This enables retailers to draw insights and make better business decisions that support supply chain, promotions, assortment planning and category management.