--- title: relevanC retail data expert for Casino Group description: Insights solutions from relevanC assist Monoprix, Franprix and Casino in driving commercial and operational strategies image: https://relevanc.com/hubfs/INSIGHT-SHELVIEWER-V2%201.png --- [Skip to content](https://relevanc.com/en/insights-for-retailers#main-content) [![Digital & Data Office du Groupe Casino](https://relevanc.com/hubfs/relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) - [English](https://relevanc.com/en/insights-for-retailers) - [Français](https://relevanc.com/fr/insights-pour-les-retailers) en [get in touch →](https://relevanc.com/contact?hsLang=en) # Insights for retailers ## Delivering actionable consumer insights for retailers ###### A Casino Group company ## ![INSIGHT RETAILER-GREEN](https://relevanc.com/hs-fs/hubfs/INSIGHT%20RETAILER-GREEN.png?width=400&height=352&name=INSIGHT%20RETAILER-GREEN.png)   ### Our Partners ![Logo_GPA](https://relevanc.com/hubfs/Logo_GPA.png) ![Logo_Franprix](https://relevanc.com/hubfs/Logo_Franprix.png) ![Logo_Monoprix](https://relevanc.com/hubfs/Logo_Monoprix.png) ![Logo_Infinity](https://relevanc.com/hubfs/Logo_Infinity.png) ![Logo_Groupo exito](https://relevanc.com/hubfs/Logo_Groupo%20exito.png) ![gcloud](https://relevanc.com/hubfs/gcloud.png) ![In the Memory](https://relevanc.com/hubfs/In%20the%20Memory.png) #### Data at the service of retailers Data insights are transforming operations and customer experiences for convenience grocery retail chains. By analysing purchase patterns, product preferences, and store performance metrics, these retailers can optimise their compact store formats for maximum efficiency. Insights also enable convenience chains to refine their product mix and assortment, optimise promotions planning, and ensure shelves are stocked with the most relevant items and offers for their local customers. #### Better decision making Insights solutions from relevanC assist Monoprix, Franprix and Casino brands in driving their commercial and operational strategies, including assortment optimisation and promotional efficiencies. With the support and insights from our tools and expert teams, Groupe Casino and its suppliers can better analyse and understand the purchasing behaviour of their customers. relevanC Insights powers the next level of category management from enhanced merchandising test measurement, product innovation analysis, to stock shortage reduction and beyond. ![BETTER DECISION INSIGHT GREEN](https://relevanc.com/hs-fs/hubfs/BETTER%20DECISION%20INSIGHT%20GREEN.png?width=606&height=493&name=BETTER%20DECISION%20INSIGHT%20GREEN.png)   ![PAGE_INSIGHT-V2 green](https://relevanc.com/hs-fs/hubfs/PAGE_INSIGHT-V2%20green.png?width=640&height=352&name=PAGE_INSIGHT-V2%20green.png)   #### Driving revenue through data monetisation We leverage a vast array of structured and unstructured data to provide revenues for Monoprix  Franprix and Casino by enabling them to monetise via a variety of value-added services. Group retailers can offer their suppliers a real-time understanding of customer behaviour and operations via three levels of service offering:  - High-quality raw logistical and stock data via API - Access to a fully featured SaaS platform providing data visualisation of logistics and sales operations - Collaborative programme where suppliers can have preferential access to the retailer’s team to address specific operational challenges #### A common point of reference We collect our own transactional and operational data from across the Casino Group’s businesses. Updated in real-time for each SKU, this data is highly accurate and reliable meaning less reliance on extrapolated third-party data to monitor and optimise category management activities. relevanC cleans, structures and stores data from hundreds of Monoprix, Franprix and Casino convenience stores. The data is stored in a single repository: a data hub. This enables retailers to draw insights and make better business decisions that support supply chain, promotions, assortment planning and category management. ![insight screen green](https://relevanc.com/hs-fs/hubfs/insight%20screen%20green.png?width=600&height=341&name=insight%20screen%20green.png)   ![Structure-1](https://relevanc.com/hubfs/Structure-1.svg) **A Unique Shopper Experience** We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.   ![Easily](https://relevanc.com/hubfs/Easily.svg) **Retail Data Science Innovation** We build  AI-driven digital advertising solutions tried and tested with large international retailers. ![Reach](https://relevanc.com/hubfs/Reach.svg) **Business & Customer Intelligence** All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour. ![STORE OPERATION-GRIS](https://relevanc.com/hs-fs/hubfs/STORE%20OPERATION-GRIS.png?width=100&height=100&name=STORE%20OPERATION-GRIS.png "STORE OPERATION-GRIS") --- ### Store operations Improve store performance, reduce costs, and enhance the overall customer experience. ![OUT OF STOCK white](https://relevanc.com/hs-fs/hubfs/OUT%20OF%20STOCK%20white.png?width=90&height=99&name=OUT%20OF%20STOCK%20white.png "OUT OF STOCK white") --- ### Out-of-stocks reduction A real-time out-of-stocks view that elevates retailer and supplier team collaboration ![ASSORTIMENT-GRIS](https://relevanc.com/hs-fs/hubfs/ASSORTIMENT-GRIS.png?width=100&height=100&name=ASSORTIMENT-GRIS.png "ASSORTIMENT-GRIS") --- ### Assortment Accurate and actionable assortment suggestions that drive sales, improve customer satisfaction, and optimise inventory levels. ![PROMOTIONS GREY](https://relevanc.com/hs-fs/hubfs/PROMOTIONS%20GREY.png?width=101&height=100&name=PROMOTIONS%20GREY.png "PROMOTIONS GREY") --- ### Promotions Advanced analytics, enabling targeted promotions that increase sales, improve customer loyalty, and optimise marketing spend. ### Latest blog posts [See all resources →](https://relevanc.com/resources?hsLang=en) [See all blog posts →](https://blog.relevanc.com?hsLang=en) [![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Franprix%20%282%29.png](https://relevanc.com/hubfs/Franprix%20(2).png)](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en) ##### [Heineken x relevanC Brazil](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en) By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en) 30 January 2025 {% module\_block module "widget\_f5deb57d-fe7d-422d-979b-8f922c6e6c48" %}{% module\_attribute... [Read more](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en) [![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Untitled%20%281800%20x%20400%20px%29.png](https://relevanc.com/hubfs/Untitled%20(1800%20x%20400%20px).png)](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en) ##### [relevanC leverages TikTok to boost category sales for FMCG brands](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en) By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en) 30 January 2025 {% module\_block module "widget\_16ac804a-726c-499b-bbad-419b4de29760" %}{% module\_attribute... [Read more](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en) [![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/RSE%20success%20story%20header.png](https://relevanc.com/hubfs/RSE%20success%20story%20header.png)](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en) ##### [Casino Group Enhances Sustainability with relevanC's Data Visualisation Platform](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en) By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en) 30 January 2025 {% module\_block module "widget\_1690891149803" %}{% module\_attribute "button" is\_json="true" %}{%... [Read more](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en) --- [![Digital & Data Office du Groupe Casino](https://relevanc.com/hs-fs/hubfs/relevanC%20Green%20logo%202025%20LR.png?width=150&height=42&name=relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en) © 2026 relevanC. 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