relevanC retail data expert for Casino Group

Delivering for advertisers

With a massive and expanding customer base of over 17 million shoppers, we offer brands the best in highly targeted inventories that deliver measurably high returns.

We offer a full-funnel solution from brand awareness to product discoverability and conversion.

We provide detailed real-time performance dashboards for each stage of the purchase journey allowing advertisers to adjust campaigns for optimum performance.

We enhance our technology stack through partnerships with best-in-class technology providers such as Médiaperformances, Liveramp and Google DV360.

Leveraging first-party data for a truly personalised experience

The key to relevanC's retail media services is an unparalleled capacity to harness and exploit first-party navigational and contextual data from across the Casino Group and its partners. In a post-cookie environment, we have mastered connecting brands with shoppers while respecting customer privacy.

The massive availability of first-party customer data allows us to effectively reach shoppers onsite, offsite and in-store via a mix of classic and innovative formats such as Video, Display and Sponsored Products.

A Unique Shopper Experience

We help Casino Group retailers and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

Retail Data Science Innovation
We build AI-driven digital advertising solutions tried and tested with large international retailers.

Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

Infinity Advertising partnership

In 2021, an alliance was born from a partnership between the Casino Group and Intermarché's advertising agencies. The alliance aims to give brands access to a vast and innovative set of retail media inventories through a single entry point.

This unique partnership brings unrivalled value to over 180 brands through exposure to 17 million Loyalty card holders across France, comprising 41% of “Drive” and 23.6% of the total grocery market share.

Infinity Advertising relies on the technology and expertise provided by relevanC to offer personalised promotions, e-commerce advertising activation, data activation for audience extension and campaign trading.