---
title: relevanC retail data expert for Casino Group
description: A retail media powerhouse providing Casino Group tailored media buying solutions for advertisers.
---

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[![Digital & Data Office du Groupe Casino](https://relevanc.com/hubfs/relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en)

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    - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands)
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    - [Insights for Brands](https://relevanc.com/en/insights-for-brands)
    - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands)
    - [Retail Data Innovation](https://relevanc.com/retail-data-innovation)
- For Retailers
  
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    - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services)
    - [Retail Data Innovation](https://relevanc.com/retail-data-innovation)
- Resources Centre
  
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    - [About us](https://relevanc.com/en/about-relevanc)
    - [Careers](https://relevanc.com/en/careers)
    - [Glossary](https://relevanc.com/en/glossary)

- [English](https://relevanc.com/en/retailmedia-for-brands)
- [Français](https://relevanc.com/fr/retailmedia-pour-les-marques)

en

[get in touch →](https://relevanc.com/contact?hsLang=en)

# Retail Media

## A tailored media buying experience for brands

###### A Casino Group company

## ![RETAIL MEDIA-GREEN](https://relevanc.com/hs-fs/hubfs/RETAIL%20MEDIA-GREEN.png?width=480&height=325&name=RETAIL%20MEDIA-GREEN.png)

 

### Our Partners

![Logo_GPA](https://relevanc.com/hubfs/Logo_GPA.png)

![Logo_Franprix](https://relevanc.com/hubfs/Logo_Franprix.png)

![Logo_Monoprix](https://relevanc.com/hubfs/Logo_Monoprix.png)

![Logo_Infinity](https://relevanc.com/hubfs/Logo_Infinity.png)

![Logo_Intermarché](https://relevanc.com/hubfs/Logo_Intermarch%C3%A9.png)

![Logo_Groupo exito](https://relevanc.com/hubfs/Logo_Groupo%20exito.png)

![meta logo](https://relevanc.com/hubfs/meta%20logo.png)

![snap logo1](https://relevanc.com/hubfs/snap%20logo1.png)

![DV360](https://relevanc.com/hubfs/DV360.png)

![Xandr](https://relevanc.com/hubfs/Xandr.png)

![retailmedia freen](https://relevanc.com/hubfs/retailmedia%20freen.png)

### Delivering for advertisers

With a massive and expanding customer base of over 17 million shoppers, we offer brands the best in highly targeted inventories that deliver measurably high returns.

We offer a full-funnel solution from brand awareness to product discoverability and conversion. 

We provide detailed real-time performance dashboards for each stage of the purchase journey allowing advertisers to adjust campaigns for optimum performance.

We enhance our technology stack through partnerships with best-in-class technology providers such as Médiaperformances, Liveramp and Google DV360.

 

#### Leveraging first-party data for a truly personalised experience

The key to relevanC's retail media services is an unparalleled capacity to harness and exploit first-party navigational and contextual data from across the Casino Group and its partners. In a post-cookie environment, we have mastered connecting brands with shoppers while respecting customer privacy.

The massive availability of first-party customer data allows us to effectively reach shoppers onsite, offsite and in-store via a mix of classic and innovative formats such as Video, Display and Sponsored Products.

 

 

![retail media green 2](https://relevanc.com/hubfs/retail%20media%20green%202.png)

*"Our approach is rooted in a deep understanding of consumer behaviour and leveraging our proprietary technologies to drive meaningful connections between brands and shoppers."*

 

![Blandine Multrier](https://relevanc.com/hubfs/Untitled%20design%20(6)-1.png)

![Structure-1](https://relevanc.com/hubfs/Structure-1.svg)

**A Unique Shopper Experience**

We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

 

![Easily](https://relevanc.com/hubfs/Easily.svg)

**Retail Data Science Innovation**  
We build  AI-driven digital advertising solutions tried and tested with large international retailers.

![Reach](https://relevanc.com/hubfs/Reach.svg)

**Business & Customer Intelligence**  
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

![Group 3](https://relevanc.com/hs-fs/hubfs/Group%203.png?width=1537&height=931&name=Group%203.png "Group 3")

## By retailers for retailers

relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.

Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.

### Advanced Display Platform

---

A full-funnel display advertising solution effectively boosts brand awareness, driving traffic, and increasing conversions.

 

### Ad Operations

---

Execution, analysis, and optimisation on behalf of advertisers for enhanced conversion and optimised ROAS.

 

#### In-store Retail Media

---

Curated content, eye-catching displays, managed relationships with partners for shopper activation both on and offline.

 

### Retail Media Consulting

---

Our consulting teams play a pivotal role in developing and structuring our customers' Retail Media business by introducing new services, fostering partnerships, and exploring new markets. 

 

Infinity Advertising partnership

 

In 2021, an alliance was born from a partnership between the Casino Group and Intermarché's advertising agencies. The alliance aims to give brands access to a vast and innovative set of retail media inventories through a single entry point.

This unique partnership brings unrivalled value to over 180 brands through exposure to 17 million Loyalty card holders across France, comprising 41% of “Drive” and 23.6% of the total grocery market share.

Infinity Advertising relies on the technology and expertise provided by relevanC to offer personalised promotions, e-commerce advertising activation, data activation for audience extension and campaign trading.

 

![Monoprix – Cartographie e-Retail Media interactive](https://cartographie-eretail.alliancedigitale.org/wp-content/uploads/2023/07/INFINITY_ADVERTISING_logo_bicolor_RVB.png)

 

![LOGO-GPA-qak9pq671vesfz8xtge4cr6y36sy57nngn2s3brk82](https://relevanc.com/hs-fs/hubfs/LOGO-GPA-qak9pq671vesfz8xtge4cr6y36sy57nngn2s3brk82.png?width=280&height=104&name=LOGO-GPA-qak9pq671vesfz8xtge4cr6y36sy57nngn2s3brk82.png)

 

GPA Ads by relevanC - Brazil

GPA Ads powered by relevanC operates an exclusive portfolio with more than 21 million loyalty card holders. Using a Full Funnel approach and omnichannel measurement GPA ads builds, measures, and operates multichannel advertising campaigns that help marketplace sellers and agencies connect with their customers in an efficient and targeted way.

 

 

 

Exito Media - Colombia

Exito Media connects advertisers with buyers throughout their online and offline journey. 

Combining relevanC’s technology with Grupo Éxito’s unique data set (the largest transactional audience in Colombia), allows brands to engage meaningfully with more than 1,700 buyer segments through advertising messages in video, display, SMS, email, sampling, and in-store brand presence formats.

 

 

![Éxito media](https://exitomedia.co/wp-content/uploads/2023/09/logo-exito-media-f.webp)

 

### Latest blog posts

[See all resources →](https://relevanc.com/resources?hsLang=en)

[See all blog posts →](https://blog.relevanc.com?hsLang=en)

[![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Franprix%20%282%29.png](https://relevanc.com/hubfs/Franprix%20(2).png)](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en)

##### [Heineken x relevanC Brazil](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en)

 By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en)  30 January 2025

 {% module\_block module "widget\_f5deb57d-fe7d-422d-979b-8f922c6e6c48" %}{% module\_attribute... 

[Read more](https://relevanc.com/en/blog/heineken-success-stories?hsLang=en)

[![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Untitled%20%281800%20x%20400%20px%29.png](https://relevanc.com/hubfs/Untitled%20(1800%20x%20400%20px).png)](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en)

##### [relevanC leverages TikTok to boost category sales for FMCG brands](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en)

 By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en)  30 January 2025

 {% module\_block module "widget\_16ac804a-726c-499b-bbad-419b4de29760" %}{% module\_attribute... 

[Read more](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands?hsLang=en)

[![https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/RSE%20success%20story%20header.png](https://relevanc.com/hubfs/RSE%20success%20story%20header.png)](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en)

##### [Casino Group Enhances Sustainability with relevanC's Data Visualisation Platform](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en)

 By [William Brown](https://relevanc.com/en/blog/author/william-brown?hsLang=en)  30 January 2025

 {% module\_block module "widget\_1690891149803" %}{% module\_attribute "button" is\_json="true" %}{%... 

[Read more](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en?hsLang=en)

---

[![Digital & Data Office du Groupe Casino](https://relevanc.com/hs-fs/hubfs/relevanC%20Green%20logo%202025%20LR.png?width=150&height=42&name=relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en)

© 2026 relevanC. All rights reserved. 

###### [A Casino Group company](https://www.groupe-casino.fr/en/)

- <https://www.linkedin.com/company/relevanc/>

###### For retailers

[Insights for Retailers](https://relevanc.com/insights-for-retailers?hsLang=en)

[Digital Promotions for Retailers](https://relevanc.com/digital-promotions-for-retailers?hsLang=en)

[Retail Marketing Services](https://relevanc.com/en/retail-marketing-services?hsLang=en)

[Retail Data Innovation](https://relevanc.com/retail-data-innovation?hsLang=en)

 

###### For Brands

[Retail Media for Brands](https://relevanc.com/retailmedia-for-brands?hsLang=en)

[Insights for Brands](https://relevanc.com/insights-for-brands?hsLang=en)

[Digital Promotions for Brands](https://relevanc.com/digital-promotions-for-brands?hsLang=en)

[Retail Data Innovation](https://relevanc.com/retail-data-innovation?hsLang=en)

 

 

###### Resources

[Blog](https://relevanc.com/en/blog?hsLang=en)

[Latest News](https://relevanc.com/en/news?hsLang=en)

[About us](https://relevanc.com/en/about-relevanc?hsLang=en)

[Careers](https://relevanc.com/en/careers?hsLang=en)

[Glossary](https://relevanc.com/glossary?hsLang=en)

[Contact us](https://relevanc.com/contact?hsLang=en)

 

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