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Digital Promotions

Next-level Customer Engagement for Brands

A Casino Group company

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Our Partners

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Personalised Promotions

Personalised promotions are tailored deals and discounts offered to grocery shoppers based on their individual preferences and buying habits. For brands, these promotions are vital as they foster customer loyalty, boost sales, and provide valuable insights into consumer behaviour, ultimately strengthening the brand-customer relationship.

 

DIGITAL PROMOTION

relevanc Data Marketing Platform

The RelevanC Data Marketing Platform (RCDMP) is an AI-powered customer-to-promotion matching solution. It enables brands to maximise the reach and redemption of their promotions. An algorithm assesses and scores each customer's interest in a given promotion, ensuring that the most relevant offers are always displayed.

 

SCREEN RCDMP - 6

 

The platform allows advertisers to customise their target segments in support of specific objectives such as reactivating lost customers, attracting existing customers to a new product category, or reinforcing customer loyalty or, they can simply allow the algorithm take the lead for maximum redemption. The platform automatically proposes the right budget allocation to ensure investments are optimised for maximum returns.

 

Objective-based segmentation creation

 

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Digital Catalogue

Each of Casino Group’s entities use the digital catalogue to communicate promotions on app and website. This presents a unique opportunity for brands to increase promotions reach across multiple websites and apps simultaneously.

The most advanced digital catalogue on the market today, relevanC’s solution combines the power of AI-driven personalisation with cutting edge innovative formats to boost sales for brands.
Additionally, our solution allows Casino Group companies to secure incremental revenue streams from advertisers seeking to boost sales by proposing the most relevant audience for their offers. 


 

 

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A Unique Shopper Experience

We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

 

Easily

Retail Data Science Innovation
We build  AI-driven digital advertising solutions tried and tested with large international retailers.

Reach

Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

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By retailers for retailers

relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.

Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.

*versus customers who do not use the digital catalogue

"The digital catalogue creates a stronger connection between the stores and their local customers, helping to build a loyal and committed customer base"

 

CHRISTOPHE HEAD

Latest blog posts

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See all blog posts →

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The Convenience Store Conundrum: Personalising the Top-up-shop
By William Brown 8 August 2024

🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...

Read more
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Expert Eye with Luciane Luza- relevanC TikTok campaigns
By William Brown 27 August 2024

🕗 5 min read ・Luciane Luza reveals the back story of relevanC's successful TikTok retail media...

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The Evolution of Loyalty Programs in Proximity Stores
By William Brown 21 October 2024

🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...

Read more