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Retail Media, Insights & Data Marketing

Driving value from data for brands, retailers and shoppers

A Casino Group company
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Trusted by 

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A retail data innovator

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Data Hub

The relevanC Data Hub forms the foundation upon which all the relevanC services and solutions are built. The Data Hub collects and organises shopper and operational data from across the group, fuelling personalisation algorithms and providing logistics synergies and stock and assortment optimisation.

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Scalable Solutions

relevanC's solutions are built with scale in mind. Vertical growth: The Data Hub allows us to plug new retailers and partners into the ecosystem to leverage more data than ever.

Horizontal growth: Our platforms provide the flexibility to host, clean, and process new types of data, no matter the business case.

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GDPR Compliant

Our products are all certified GDPR compliant and meet the highest security standards of the market. Data privacy and security are baked into each product and service allowing group companies, partners, and brands to share data without compromising on security.


A retail data partner

relevanC leverages Casino Group and its partners' retail data to engage customers at every point of their path to purchase

Retail Media

The relevanC Retail Media teams use innovative technology, products, services and expertise to support Casino Group retailers, partners and advertisers globally to better engage with their customers. 

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Engaging consumers

We connect shoppers with brands through engaging and relevant content and experiences

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Delivering for brands

We deliver best-in-class audience targeting and measurement, both online and in-store

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Leveraging first-party data

We provide cookie-less solutions for compliant data-backed performance

 

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Consumer Insights

We offer suppliers and retailers best-in-class retail analytics. Our solution uses cutting-edge retail data science and combined customer behaviour and retail performance data to deliver real actionable insights.

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Purchasing, Marketing, Supply Chain & more

We apply industry-leading data science and cutting-edge techniques to address the most pressing needs of data and insights from your teams

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More data, more control

Manage your assortment, track any risk of shortage in stores and warehouses, track any in-store merchandising test... The remarkable breadth and depth of our unique behavioural data asset and complementary capabilities allow you to conduct any operational or consumer research and monitor the whole value chain

 

Retail Marketing Services

relevanC provides customer acquisition and loyalty teams with retail data expertise. We foster customer engagement at each stage of the purchase journey thanks to the execution of and 360° analysis of omnichannel marketing campaigns

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All along the customer purchase journey

A suite of  products supporting acquisition, customer experience and retention before, during, after the purchase

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Data-backed execution

We combine datasets from both retailers and brands to execute highly targeted campaigns

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Full funnel measurement

A 360 view on media and sales performance

 

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Digital Promotions

In its mission of better engaging customers with their favourite retailers and brands, relevanC has built a suite of cutting-edge solutions that bring promotion performance to the next level.

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Personalised promotions

Our AI-powered, self-serve  Data Marketing Platform allows brands to create personalised promotions with the highest probability of conversion

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Promotional activation

Our digital catalogue solution allows retailers to offer a unique shopping experience with personalised offers embedded via API in app, website or over omnichannel

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Full-funnel measurement

Realtime monitoring of promotion performances at region, store, campaign, and promotion level

 

What our customers say

3K

Promotions published per week

 

 

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“With relevanC’s solution we see significantly higher shopper engagement with promotions”

Sandrine Sainson, Director of Customer Experience, Monoprix

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Increase in promotions redemption

 

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“By providing personalised offers, we maximise our customers’ interest in our loyalty program”

Arnaud Thorel, Omnichannel Client Marketing Director, Franprix

A Unique Shopper Experience

We help Casino Group retailers and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience

Retail Data Science Innovation

We build  AI-driven digital advertising solutions tried and tested with large international retailers

 

Business & Customer Intelligence

All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour

 



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A Unique Shopper Experience

We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

 

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Retail Data Science Innovation
We build  AI-driven digital advertising solutions tried and tested with large international retailers.

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Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

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By retailers for retailers

relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.

Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.

Latest blog posts

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See all blog posts →

https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Franprix%20%282%29.png
Heineken x relevanC Brazil
By William Brown 30 January 2025
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https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/Untitled%20%281800%20x%20400%20px%29.png
relevanC leverages TikTok to boost category sales for FMCG brands
By William Brown 30 January 2025
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https://25607428.fs1.hubspotusercontent-eu1.net/hubfs/25607428/RSE%20success%20story%20header.png
Casino Group Enhances Sustainability with relevanC's Data Visualisation Platform
By William Brown 30 January 2025
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