Retail Media, Insights & Data Marketing
Driving value from data for brands, retailers and shoppers
A Casino Group company
Trusted by
A retail data innovator
Data Hub
The relevanC Data Hub forms the foundation upon which all the relevanC services and solutions are built. The Data Hub collects and organises shopper and operational data from across the group fuelling personalisation alogrithms and providing, logistics synergies and stock and assortment optimisation.
Scalable Solutions
relevanC's solutions are built with scale in mind. Vertical growth: The Data Hub allows us to plug new retailers and partners into the ecosystem to leverage more data than ever.
Horizontal growth: Our platforms provide the flexibility to host, clean, and process new types of data, no matter the business case.
GDPR Compliant
Our products are all certified GDPR compliant and meet the highest security standards of the market. Data privacy and security are baked into each product and service allowing group companies, partners, and brands to share data without compromising on security.
A retail data partner
Retail Media
The relevanC Retail Media teams use innovative technology, products, services and expertise to support Casino Group retailers, partners and advertisers globally to better engage with their customers.
Engaging consumers
We connect shoppers with brands through engaging and relevant content and experiences
Delivering for brands
We deliver best-in-class audience targeting and measurement, both online and in-store
Leveraging first-party data
We provide cookie-less solutions for compliant data-backed performance
Consumer Insights
We offer suppliers and retailers best-in-class retail analytics. Our solution uses cutting-edge retail data science and combined customer behaviour and retail performance data to deliver real actionable insights.
Purchasing, Marketing, Supply Chain & more
We apply industry-leading data science and cutting-edge techniques to address the most pressing needs of data and insights from your teams
More data, more control
Manage your assortment, track any risk of shortage in stores and warehouses, track any in-store merchandising test... The remarkable breadth and depth of our unique behavioural data asset and complementary capabilities allow you to conduct any operational or consumer research and monitor the whole value chain
Retail Marketing Services
relevanC provides customer acquisition and loyalty teams with retail data expertise. We foster customer engagement at each stage of the purchase journey thanks to the execution of and 360° analysis of omnichannel marketing campaigns
All along the customer purchase journey
A suite of products supporting acquisition, customer experience and retention before, during, after the purchase
Data-backed execution
We combine datasets from both retailers and brands to execute highly targeted campaigns
Full funnel measurement
A 360 view on media and sales performance
Digital Promotions
In its mission of better engaging customers with their favourite retailers and brands, relevanC has built a suite of cutting-edge solutions that bring promotion performance to the next level.
Personalised promotions
Our AI-powered, self-serve Data Marketing Platform allows brands to create personalised promotions with the highest probability of conversion
Promotional activation
Our digital catalogue solution allows retailers to offer a unique shopping experience with personalised offers embedded via API in app, website or over omnichannel
Full-funnel measurement
Realtime monitoring of promotion performances at region, store, campaign, and promotion level
What our customers say
3K
Promotions published per week
“With relevanC’s solution we see significantly higher shopper engagement with promotions”
Sandrine Sainson, Director of Customer Experience, Monoprix
5X
Increase in promotions redemption
“By providing personalised offers, we maximise our customers’ interest in our loyalty program”
Arnaud Thorel, Omnichannel Client Marketing Director, Franprix
A Unique Shopper Experience
We help Casino Group retailers and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience
Retail Data Science Innovation
We build AI-driven digital advertising solutions tried and tested with large international retailers
Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour
A Unique Shopper Experience
We help Casino Group retailers and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.
Retail Data Science Innovation
We build AI-driven digital advertising solutions tried and tested with large international retailers.
Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.
By retailers for retailers
relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.
Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.
Expert Eye with Junior Tagne - relevanC Data Hub
🕗 5 min read ・Junior Tagne gives us a glimpse behind the scenes of the making of relevanC's...
The Convenience Store Conundrum: Personalising the Top-up-shop
🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...
Expert Eye with Luciane Luza- relevanC TikTok campaigns
🕗 5 min read ・Luciane Luza reveals the back story of relevanC's successful TikTok retail media...