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relevanC 1-2-1

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Promotions Data Management

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Boosted efficiency with centralised data management through API

1-2-1 Promotions Hub

1 to 1
More traffic, higher sales, additional trade budgets

1-2-1 Personalisation Engine

 

1-2-1 Promotions Hub

The promotions hub simplifies digital promotions data management by centralising and structuring diverse datasets
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API first

Interoperability is at the core of our solution. Ingest and structure loyalty, store and product data to power your activation campaigns

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Boosted operational efficiency

Realise efficiencies throughout the promotion creation and execution process. No more duplicated effort from marketing, CRM and Loyalty teams. Store, loyalty, product and offers data are centralised for streamlined promotions management

 

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PERSONALISATION 1

1-2-1 Personalisation Engine

Promotions with the highest probability of conversion for each shopper are automatically identified by machine learning algorithms
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Increased customer engagement
Relevant promotions based on loyalty card purchase history lower customer fatigue and increase shopper engagement to drive footfall and e-commerce traffic

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Higher revenues
Promotions with the highest probability of conversion are displayed for increased Average Order Value

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Higher trade marketing budgets
Negotiate additional budgets from brands for increased offer visibility to better qualified shoppers

 

 

Promotions Activation

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Unique front end, customised for each shopper

 

1-2-1 Front

1 to 1
Stay top of mind with local and personalised offers across all communication channels

1-2-1 Omnichannel

 

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1-2-1 Front

A unique shopping experience with personalised offers embedded directly in your app and website via API
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Seamless integration with your brand
Embed custom sliders, banners and recommended promotions anywhere from the homepage to checkout

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Higher revenues
A hyper-local personalised shopper journey on your website and app that guarantees the shopper’s on and offline experience

 

 

1-2-1 Omnichannel

Personalised offers, coupons and promotions delivered to your shoppers on the channels they use
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Stay top of mind with local and personalised offers beyond your website
Activate hyper-personalised promotions on any communication channel. (Email, SMS, WhatsApp, Waze, Google, Facebook, X)

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Managed local activation
Setup and management of multi-local campaigns at scale, including automated multichannel dispatch for Meta and Google and WhatsApp chatbot

 

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Promotions Analytics

1 to 1
Realtime performance monitoring at region, store, campaign and promotion level
1-2-1 Analytics

 

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1-2-1 Analytics

Full campaign and promotions transparency on customer behaviour on app and website, campaign performance.
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Driving footfall
Make the link between promotions communicated online and in-store traffic

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Insights on each step of the customer journey
Track the KPIs important to you to understand which promotions are performing, on which channels and optimise over time

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Show the real value of promotions assets
Support your trade budget negotiations with demonstrable ROAS from personalised and localised offers

 

Boosted conversionBoosted conversion
Deliver omnichannel campaigns via API

Increased customer loyalty
Increased customer loyalty
Promotions 100% personalised based on purchase history, local store and digital channel

Fewer resources
Fewer resources required
Save days in the management of promotional offers with a single interface

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Integrate relevanC 1-2-1 in just 8 weeks