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relevanC DataHub

Powering retail insight and innovation

A Casino Group company

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Our Partners

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In the Memory

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A strategic asset

The DataHub platform is a centralised repository for transactional, operational, and customer data across the Casino Group and supports continual business optimisation. It is a strategic development that provides a single view of over 60 terabytes of data, facilitating the development of innovations such as hyper-personalised shopping experiences and real-time business insights for suppliers. 

“We’ve created a unified data hub that gives Casino Group and its partners a tool that brings the power of data insights into every business decision the group makes"

 

YAN HEAD

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Diversity of data

With data from hundreds of retail stores worldwide, the Data Hub assembles, cleans and structures various data types across the Group's companies and partners. The DataHub enables retail and supplier stakeholders to draw insights and make better business decisions that support supply chain, promotions, assortment planning and category management.

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A Unique Shopper Experience

We help Casino Group retailers  and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.

 

Easily

Retail Data Science Innovation
We build  AI-driven digital advertising solutions tried and tested with large international retailers.

Reach

Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.

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By retailers for retailers

relevanC was born out of big retail to become a leading provider of cutting-edge retail data and advertising services. Founded in 2017, relevanC has offices in France, Brazil, and Colombia and operates globally.

Our technology and teams enable retailers to leverage their loyalty and first-party data assets through a unique combination of innovative AI solutions, personalisation, customer insights and hands-on retail media campaign expertise.

Data Visualisation

Thanks to the datahub we have reinforced the data visualisation capabilities of the group by providing a centralised and real-time automated dashboard covering CSR, pricing, store performance, operational performance at Group level right down to a single activity at store level.

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Latest blog posts

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The Convenience Store Conundrum: Personalising the Top-up-shop
By William Brown 8 August 2024

🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...

Read more
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Expert Eye with Luciane Luza- relevanC TikTok campaigns
By William Brown 27 August 2024

🕗 5 min read ・Luciane Luza reveals the back story of relevanC's successful TikTok retail media...

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The Evolution of Loyalty Programs in Proximity Stores
By William Brown 21 October 2024

🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...

Read more