Insights

Better decision making

Insights solutions from relevanC assist Monoprix, Franprix and Casino brands in driving their commercial and operational strategies including assortment optimisation and promotional efficiencies.

With the support and insights from our tools and expert teams, Groupe Casino and its suppliers can better analyse and understand the purchasing behaviour of their customers. relevanC Insights powers the next level of category management from enhanced merchandising test measurement, product innovation analysis, to stock shortage reduction and beyond.

A common point of reference

We collect our own transactional and operational data from across the business. Updated in real-time for each SKU, this data is highly accurate and reliable. Brands no longer need to rely on extrapolated third-party data to monitor and optimise category management activities.

relevanC collects a diverse pool of data from each of the Group’s retailers, which allows us to propose meaningful KPIs that present a holistic understanding of sales and promotions performance.

Group Casino then gives access to all brand and retailer stakeholders.

Retailers and brands working together

relevanC Insights brings brands, suppliers and the retailer together around a common source of truth. We bring deep insights into customer behaviour and operational realities that promote collaboration across the supply chain, marketing and category management activities to find efficiencies and innovation.

• relevanC hosted bespoke dashboards for instant insights
• Raw data delivery for mature suppliers with in-house analytics teams
• Fully managed insights and recommendations from an expert relevanC account manager