Insights for retailers
Delivering actionable consumer insights for retailers
A Casino Group company
Our Partners
Data at the service of retailers
Data insights are transforming operations and customer experiences for convenience grocery retail chains. By analysing purchase patterns, product preferences, and store performance metrics, these retailers can optimise their compact store formats for maximum efficiency. Insights also enable convenience chains to refine their product mix and assortment, optimise promotions planning, and ensure shelves are stocked with the most relevant items and offers for their local customers.
Better decision making
Insights solutions from relevanC assist Monoprix, Franprix and Casino brands in driving their commercial and operational strategies, including assortment optimisation and promotional efficiencies.
With the support and insights from our tools and expert teams, Groupe Casino and its suppliers can better analyse and understand the purchasing behaviour of their customers. relevanC Insights powers the next level of category management from enhanced merchandising test measurement, product innovation analysis, to stock shortage reduction and beyond.
Driving revenue through data monetisation
We leverage a vast array of structured and unstructured data to provide revenues for Monoprix Franprix and Casino by enabling them to monetise via a variety of value-added services. Group retailers can offer their suppliers a real-time understanding of customer behaviour and operations via three levels of service offering:- High-quality raw logistical and stock data via API
- Access to a fully featured SaaS platform providing data visualisation of logistics and sales operations
- Collaborative programme where suppliers can have preferential access to the retailer’s team to address specific operational challenges
A common point of reference
We collect our own transactional and operational data from across the Casino Group’s businesses. Updated in real-time for each SKU, this data is highly accurate and reliable meaning less reliance on extrapolated third-party data to monitor and optimise category management activities.
relevanC cleans, structures and stores data from hundreds of Monoprix, Franprix and Casino convenience stores. The data is stored in a single repository: a data hub. This enables retailers to draw insights and make better business decisions that support supply chain, promotions, assortment planning and category management.
A Unique Shopper Experience
We help Casino Group retailers and partners leverage first and zero-party data to build stronger relationships with customers through a unique and personalised shopping experience.
Retail Data Science Innovation
We build AI-driven digital advertising solutions tried and tested with large international retailers.
Business & Customer Intelligence
All our solutions are designed to deliver our clients and partners an enhanced data-backed understanding of customer behaviour.
Store operations
Improve store performance, reduce costs, and enhance the overall customer experience.
Out-of-stocks reduction
A real-time out-of-stocks view that elevates retailer and supplier team collaboration
Assortment
Accurate and actionable assortment suggestions that drive sales, improve customer satisfaction, and optimise inventory levels.
Promotions
Advanced analytics, enabling targeted promotions that increase sales, improve customer loyalty, and optimise marketing spend.
Expert Eye with Junior Tagne - relevanC Data Hub
🕗 5 min read ・Junior Tagne gives us a glimpse behind the scenes of the making of relevanC's...
The Convenience Store Conundrum: Personalising the Top-up-shop
🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...
Expert Eye with Luciane Luza- relevanC TikTok campaigns
🕗 5 min read ・Luciane Luza reveals the back story of relevanC's successful TikTok retail media...