Insights

Better decision making

Data insights are transforming how brands operate in convenience stores. By analysing shopper behaviour in these compact, fast-paced environments, brands can optimise products, packaging, and promotions to capture impulse purchases and meet on-the-go consumer needs. These insights enable brands to maximise their impact in a space where every shelf placement and quick decision counts.

A common point of reference

We offer brands a comprehensive and accurate view of transactional and operational data across hundreds of stores and 42 million customers. This real-time data, updated for each SKU, eliminates the need for brands to rely on extrapolated third-party data for overseeing their category management activities.

Our platform, relevanC, aggregates a vast selection of data from all Group retailers, enabling us to suggest valuable KPIs that provide a well-rounded picture of sales and promotion performance.

To facilitate streamlined operations and better collaboration, Group Casino provides all brand and retailer stakeholders with access to this data. This collaborative approach to data sharing ensures brands can work effectively with retailer teams, optimising their business operations for maximum efficiency and effectiveness.

Retailers and brands working together