Digital Promotions for retailers

Optimised promotional budgets

RCDMP is an easy-to-use platform that allows brands and retailers to define their own customer segments by  by combining AI matching and custom expert input. This enables the optimisation of each campaign  according to the brand’s chosen objective such as: reactivating lost customers, attracting existing customers to a new product category, or reinforcing customer loyalty. Campaign performance reporting is available in real-time, allowing continuous optimisation of promotional investments and campaign effectiveness.

Seamless integration on mobile and desktop

With relevanC’s Digital Catalogue solution, it’s easy to embed custom sliders, banners as well as innovative video formats serving recommended promotions anywhere from the homepage to checkout. Ease of implementation is at the core of our solution as no modifications are required on the retailer’s website.

Optimised back-office operations 

The Digital Catalogue’s back end is designed to realise efficiencies throughout the promotion creation and execution process. We make life simpler for retailers' operations teams by automatically ingesting and structuring loyalty and storing product and promotions data from various disparate sources via API. Not only does this speed up offer creation and diffusion, but it means that the retailer does not need to repackage its operational and sales data before sending, a significant time-saving. 

The Digital Catalogue provides real-time performance reporting, allowing retailers to continuously optimise promotional investments and campaign effectiveness.