BFM Business’ Grand Prize for Digital Acceleration rewards the ambition, innovation and boldness of the year’s best digital transformation projects. On October 4th, during a Gala dinner at the Ritz hotel in Paris, and in front of 200 professionals, relevanC and Casino received the « Digital Acceleration in Retail » Prize, for the Casino Max application.
Launched in 2017, the Casino Max app allows for a playful, seamless and 100% digital shopper experience, thanks to a simplified and personalized shopping journey. Dematerialized loyalty card, self scanning, mobile payment, personalized promotions, “Casino Max eXtra” subscription… Casino Max continues to develop increasingly innovative features for its users.
- 2,3 million downloads since launch;
- Used by 1 in 5 Casino shoppers;
- Over 300 000 monthly users visit the app, 8 times per month on average;
- 30 000 weekly self scanning transactions.
“Our customers’ expectations are ever growing. relevanC’s ambition is to help stores boost their relationship with shoppers. The challenge is two-fold: we aim to bring augmented loyalty to our consumers via their smartphones to strengthen the customer relationship, and at the same time to bring digital solutions in-store to simplify, gamify and personalize the shopper experience.”
relevanC retail tech Managing Director