Targetable and measurable marketing solutions
Targetable and measurable marketing solutions
Personalized and measurable advertising solutions covering the full range of requirements to connect brands to target buyers
An unrivalled transactional data asset:
7 million shoppers
OFFLINE ⇌ ONLINE
8,000 stores
64 millions+ checkout payments
7 millions+ digital coupons
4,5 millions+ U.V.s a month
A 360° range of solutions
to boost brand performance
Connect brands to their buyers
We use the Casino group’s loyalty data to deliver personalized promotional messages to qualified consumer profiles across the web, and to measure positive impact on sales in stores
A business partner focused on ROI:
We provide full reports using the Casino group’s transactional data to link targeted profiles with sales generated in stores
Targetable and measurable
activation solutions
Past purchases are the most accurate predictors of future purchases to sketch your typical consumers’ profile
SOCIODEMOGRAPHIC : Age, gender, family structure
BUYING BEHAVIOR : hypermarket, supermarket, convenience store
CONSUMPTION PATTERNS : categories, products, brands
Stay in touch with your consumers: activate a shopper audience with ultra-high affinity with your brand
SHOPPERS TARGETING Segment your audience among our 7 million digital coupons and the 26 million high-intent food-lover profiles from our data partnership
SHOPPERS ACTIVATION Circulate your advertising message to the right targets on premium websites and social platforms
SHOPPERS IMPACT Measure your online campaign’s positive impact by measuring sales generated in Casino group stores
Make ordinary extraordinary: Chefclub, the love brand that is bringing families back into the kitchen
PRODUCT PLACEMENT Include your product in a Chefclub recipe reaching all platforms
AD RETARGETING Your ads reach viewers watching your recipe on Facebook & Instagram
SALES METRICS Measure the campaign’s positive impact on sales in Casino group stores
Get seen when it matters the most. Reach your shoppers when they’re shopping
DISPLAY SEARCH
ÉCHANTILLONS
Accurately measure your activation’s impact on sales in stores
Did the campaign generate ADDED SALES fast ?
Did it RECRUIT CUSTOMERS OR GROW LOYALTY ?
Did it increase SALES FOR OTHER RANGES from the brand ?
The campaign’s effects BY TARGET
Our success stories
Unify's insider knowledge of engaged communities now serves the relevanC advertising solutions offering.
• The data & creativity grand prix in the consumer goods category
• The bronze award in the category “ personalization” at the
Data Festival
• Silver award in the Display & Ads category at
« La Nuit des Rois » of Viuz.
