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    RelevanC Advertising2021-07-06T07:33:06+02:00

    Targetable and measurable marketing solutions

    Targetable and measurable marketing solutions

    Personalized and measurable advertising solutions covering the full range of requirements to connect brands to target buyers

    An unrivalled transactional data asset:
    7 million shoppers

      OFFLINE ⇌ ONLINE 

    8,000 stores
    64 millions+ checkout payments
    7 millions+ digital coupons
    4,5 millions+ U.V.s a month

    A 360° range of solutions
    to boost brand performance

    Connect brands to their buyers 

    We use the Casino group’s loyalty data to deliver personalized promotional messages to qualified consumer profiles across the web, and to measure positive impact on sales in stores

    A business partner focused on ROI:

    We provide full reports using the Casino group’s transactional data to link targeted profiles with sales generated in stores

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    In figures

    Targetable and measurable
    activation solutions

    Past purchases are the most accurate predictors of future purchases to sketch your typical consumers’ profile

    SOCIODEMOGRAPHIC   : Age, gender, family structure

    BUYING BEHAVIOR   : hypermarket, supermarket, convenience store

    CONSUMPTION PATTERNS   : categories, products, brands

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    Stay in touch with your consumers: activate a shopper audience with ultra-high affinity with your brand 

    SHOPPERS TARGETING   Segment your audience among our 7 million digital coupons and the 26 million high-intent food-lover profiles from our data partnership

    SHOPPERS ACTIVATION   Circulate your advertising message to the right targets on premium websites and social platforms

    SHOPPERS IMPACT  Measure your online campaign’s positive impact by measuring sales generated in Casino group stores

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    Make ordinary extraordinary: Chefclub, the love brand that is bringing families back into the kitchen

    PRODUCT PLACEMENT Include your product in a Chefclub recipe reaching all platforms

    AD RETARGETING   Your ads reach viewers watching your recipe on Facebook & Instagram

    SALES METRICS   Measure the campaign’s positive impact on sales in Casino group stores

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    Get seen when it matters the most. Reach your shoppers when they’re shopping 

    DISPLAY  SEARCH 

    ÉCHANTILLONS  

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    Accurately measure your activation’s impact on sales in stores 

    Did the campaign generate ADDED SALES   fast ?

    Did it RECRUIT CUSTOMERS OR GROW LOYALTY  ?

    Did it increase SALES FOR OTHER RANGES   from the brand ?

    The campaign’s effects BY TARGET   

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    Our success stories

    OFFREMEDIA « RELEVANC WINS THE THROPHÉE D’OR OFFREMEDIA WITH TF1 PUB” Our new « precision marketing » solution, done in partnership with TF1 PUB, has won the Trophée Études et Innovations 2021 in the Consumptio – Shopper – Retail category. UNIFY New partnership with Unify Group RelevanC is very proud to announce our new partnership with Unify Group, TF1 Group’s digital portfolio, France’s leader on verticals in the feminine, health, food and lifestyle segments with a reach of 100 M unique visitors per month.
    Unify's insider knowledge of engaged communities now serves the relevanC advertising solutions offering.
    LSA TV2STORE LSA innovation trophy for TV 2 store Trophée innovation LSA pour TV 2 Store TV 2 Store, our new tool for measuring TV campaigns efficiency on in-store sales, developed in partnership with Orange Advertising, won the LSA 2019 innovation trophy in the "marketing" category. Slide 3 awards for the precision marketing campaign made for Actimel 3 prix pour la campagne de precision marketing réalisée pour Actimel relevanC Advertising, in partnership with iProspect, received several awards for its precision marketing campaign for Actimel.
    • The data & creativity grand prix in the consumer goods category
    • The bronze award in the category “ personalization” at the
    Data Festival
    • Silver award in the Display & Ads category at
    « La Nuit des Rois » of Viuz.

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