The fifth edition of the cross-channel LSA Trophies awarded relevanC the prize for “best Drive-to-store operation” following its “La Course aux Marques” campaign held from April 1st to May 5th, 2019.

The concept

relevanC, in collaboration with Lucky Cart, created a promotional mechanism adding a playful dimension to the purchasing experience. This combination of targeting, reminders, and gamification offers Casino Max app users a reward in the form of cashback for each product purchased from one of the participating partner brands. In addition, for each eligible purchase, consumers will have a chance to have their shopping basket entirely refunded.

A new promogaming operation this summer

Based off of this success, relevanC is set to launch “les immanquables de l’été”, a new gamified loyalty campaign, animating 7 summer brands: Bonduelle, Petit Navire, Andros, Sodebo, Cassegrain, San Carlo and Flodor, from July 8th to August 11th, 2019.

A mechanism tailored to brands

This consumer-activation through gamification is one of the solutions relevanC proposes to CPG manufacturers. This is also a way of developing incremental sales for bottom-shelf brands, while respecting the conditions set by the Egalim law.