The 39th edition of the LSA innovation trophies brought together 600 retail professionals, manufacturers and distributors on December 12 2018, at the Sablons Theater in Neuilly-sur-Seine.

“Cross-Channel Award”: The Casino Max App

Launched in October 2017, the Casino Max mobile app enables Groupe Casino’s brands to improve and strengthen the in-store consumer experience: less time spent at the register, mobile payment, exclusive promotions, targeted discount coupons, dematerialized receipts, augmented loyalty program…

The application now covers all Casino stores, a total of about 500 retail points in France.

Some figures :

  • 1.8 million downloads
  • 15% of Casino Max users are loyal Casino Hyper- or Supermarket shoppers
  • Over 300,000 users visit the app each month, with on average 8 monthly visits
  • Over 500,000 mobile payments have been made since the application was launched

“With this app, we wanted to offer our loyal clients digital services inspired by the best practices from the web. We are now considering deploying the main features for other retailer.”

Cyril Bourgois
Director of the Digital Transformation, Groupe Casino