44% of consumers have changed grocery store because the experience was not personalized enough (Accenture Strategy, 2018). Consumers' needs are evolving quickly and they ask now for a seamless customer experience. Here at relevanC, we are convinced exploiting loyalty data is the new standard for retailers to personalize the experience of customers and deliver
Watch our webinar ! Covid-19 & Grocery Shopping Trends : How agile food retailers leverage their digital loyalty & personalization programs to adapt to changing consumer behavior Watch the replay! Last week, we organized a Webinar on the impact of the Covid-19 crisis on shopping habits, and the personalization and loyalty challenges retailers
Sign up for our webinar ! Covid-19 & Grocery Shopping Trends : How agile grocery retailers leverage their digital loyalty & personalization programs to adapt to changing consumer behaviors Deep changes in consumption necessities & habits are emerging, forcing grocery retailers to adapt their solutions to rapidly evolving consumer habits in an unstable
After the conversion, how does retail media go up the top of the funnel? Decryption with relevanC Advertising, the media management of the Casino Group. Retail media has often been reduced to the sum of retail marketing operations carried out in physical and e-commerce outlets. Brands see it as a way to optimize the
relevanC advertising supports brands that take initiatives to support the French during this period of confinement, by relaying their campaigns free of charge. This week, we were pleased to be able to support the associations La Croix Rouge, #ProtègeTonSoignant and Allo Voisin. A campaign to relay? Write! #Ensemble, support the French against COVID-19. Write
BFM Awards: relevanC wins the "Digital Acceleration for Retail" Prize. Launched in 2017, the Casino Max app facilitates and digitalizes its users' shopping experience in Casino stores.
The fifth edition of the cross-channel LSA Trophies awarded relevanC the prize for "best Drive-to-store operation" following its "La Course aux Marques" campaign held from April 1st to May 5th, 2019.