--- title: Blog | Data Science description: Data Science | Discover news related to relevanC. --- [Skip to content](https://relevanc.com/en/blog/tag/data-science/page/1#main-content) [![Digital & Data Office du Groupe Casino](https://relevanc.com/hubfs/relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - 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Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) - [English](https://relevanc.com/en/blog/tag/data-science) - [Français](https://relevanc.com/fr/blog/tag/data-science) en [get in touch →](https://relevanc.com/contact?hsLang=en) ## Expert Eye with Luciane Luza - relevanC TikTok campaigns #### 08/08/2024 • 5min read [First-Party Data](https://blog.relevanc.com/en/tag/first-party-data?hsLang=en) [Digital Advertising](https://blog.relevanc.com/en/tag/digital-advertising?hsLang=en) ![will](https://relevanc.com/hs-fs/hubfs/will.png?width=72&height=72&name=will.png "will") William Brown Luciane Luza reveals the back story of relevanC's successful TikTok retail media campaigns [Read more](https://relevanc.com/en/blog/expert-eye-tiktok) ![Luciane Luza](https://relevanc.com/hs-fs/hubfs/Luciane%20Luza.png?width=700&height=400&name=Luciane%20Luza.png "Luciane Luza") - [Personalised Promotions (10)](https://relevanc.com/en/blog/tag/personalised-promotions) - [Retail Media (10)](https://relevanc.com/en/blog/tag/retail-media) - [First-Party Data (9)](https://relevanc.com/en/blog/tag/first-party-data) - [Digital Advertising (8)](https://relevanc.com/en/blog/tag/digital-advertising) - [Digital Promotions (6)](https://relevanc.com/en/blog/tag/digital-promotions) - [Success Story (6)](https://relevanc.com/en/blog/tag/success-story) - [Data Science (5)](https://relevanc.com/en/blog/tag/data-science) - [Digital Transformation (5)](https://relevanc.com/en/blog/tag/digital-transformation) - [Integration (5)](https://relevanc.com/en/blog/tag/integration) - [Promotions Data Management (4)](https://relevanc.com/en/blog/tag/promotions-data-management) - [Promotions Analytics (2)](https://relevanc.com/en/blog/tag/promotions-analytics) - [AI (1)](https://relevanc.com/en/blog/tag/ai) - [Marketplaces (1)](https://relevanc.com/en/blog/tag/marketplaces) - [Technology (1)](https://relevanc.com/en/blog/tag/technology) ##### Topic # Data Science [![Objective-based personalisation: combining AI and brand expertise](https://relevanc.com/hubfs/RelevanC-Camila.jpg)](https://relevanc.com/en/blog/objective-based-personalisation-combining-ai-and-brand-expertise) [Data Science](https://relevanc.com/en/blog/tag/data-science) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Promotions Data Management](https://relevanc.com/en/blog/tag/promotions-data-management) ###### [Objective-based personalisation: combining AI and brand expertise](https://relevanc.com/en/blog/objective-based-personalisation-combining-ai-and-brand-expertise) [By Camila Ramirez 7 May 2024](https://relevanc.com/en/blog/author/camila-ramirez) 🕗 5 min read ・Personalisation has long since been a necessity for retailers and brands looking to... [Read More](https://relevanc.com/en/blog/objective-based-personalisation-combining-ai-and-brand-expertise) [![In-store retail media, the next battleground](https://relevanc.com/hubfs/DSCF7793.jpg)](https://relevanc.com/en/blog/in-store-retail-media-the-next-battleground) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [Data Science](https://relevanc.com/en/blog/tag/data-science) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) ###### [In-store retail media, the next battleground](https://relevanc.com/en/blog/in-store-retail-media-the-next-battleground) [By William Brown 12 March 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 5 min read ・In-store retail media seems to be headlining everywhere at the moment. You only have... [Read More](https://relevanc.com/en/blog/in-store-retail-media-the-next-battleground) [![How relevanC is driving innovation at Casino Group with an advanced retail Data Hub](https://relevanc.com/hubfs/Yan%20headshot.jpg)](https://relevanc.com/en/blog/how-relevanc-is-driving-innovation-at-group-casino-with-an-advanced-retail-data-hub) [Data Science](https://relevanc.com/en/blog/tag/data-science) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Promotions Data Management](https://relevanc.com/en/blog/tag/promotions-data-management) ###### [How relevanC is driving innovation at Casino Group with an advanced retail Data Hub](https://relevanc.com/en/blog/how-relevanc-is-driving-innovation-at-group-casino-with-an-advanced-retail-data-hub) [By William Brown 30 January 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 5 min read ・Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix... [Read More](https://relevanc.com/en/blog/how-relevanc-is-driving-innovation-at-group-casino-with-an-advanced-retail-data-hub) [![How data science is powering the new wave of Retail Media platforms](https://relevanc.com/hubfs/7a648d62-18fa-43d5-b920-7a545e579891_datascience_article.png-2.webp)](https://relevanc.com/en/blog/how-data-science-is-powering-the-new-wave-of-retail-media-platforms) [Marketplaces](https://relevanc.com/en/blog/tag/marketplaces) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [Data Science](https://relevanc.com/en/blog/tag/data-science) ###### [How data science is powering the new wave of Retail Media platforms](https://relevanc.com/en/blog/how-data-science-is-powering-the-new-wave-of-retail-media-platforms) [By Grégoire Flatin 3 October 2022](https://relevanc.com/en/blog/author/grégoire-flatin) 🕗 5 min read ・ Retail Media ad revenue isn’t just defined by the budget available from your... [Read More](https://relevanc.com/en/blog/how-data-science-is-powering-the-new-wave-of-retail-media-platforms) [![Measuring Retail Media effectiveness in a cookieless world](https://relevanc.com/hubfs/cf4bb0b3-518a-4e5e-944d-ad17b631c6c6_cookieless.png-2.webp)](https://relevanc.com/en/blog/measuring-retail-media-effectiveness-in-a-cookieless-world) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [Data Science](https://relevanc.com/en/blog/tag/data-science) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) ###### [Measuring Retail Media effectiveness in a cookieless world](https://relevanc.com/en/blog/measuring-retail-media-effectiveness-in-a-cookieless-world) [By relevanC 28 September 2022](https://relevanc.com/en/blog/author/relevanc) 🕗 5 min read ・ The impact of Google’s decision notwithstanding, The General Data Protection... [Read More](https://relevanc.com/en/blog/measuring-retail-media-effectiveness-in-a-cookieless-world) ###### Page : [1](https://relevanc.com/en/blog/tag/data-science/page/1) ## Contact Want to learn more about relevanC? [Get in touch →](https://relevanc.com/contact?hsLang=en) --- [![Digital & Data Office du Groupe Casino](https://relevanc.com/hs-fs/hubfs/relevanC%20Green%20logo%202025%20LR.png?width=150&height=42&name=relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en) © 2026 relevanC. 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