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title: Blog | William Brown (2)
description: Discover news related to relevanC. (2)
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## Expert Eye with Luciane Luza - relevanC TikTok campaigns

#### 08/08/2024 • 5min read

[First-Party Data](https://blog.relevanc.com/en/tag/first-party-data?hsLang=en)

[Digital Advertising](https://blog.relevanc.com/en/tag/digital-advertising?hsLang=en)

![will](https://relevanc.com/hs-fs/hubfs/will.png?width=72&height=72&name=will.png "will")

William Brown

Luciane Luza reveals the back story of relevanC's successful TikTok retail media campaigns

[Read more](https://relevanc.com/en/blog/expert-eye-tiktok)

![Luciane Luza](https://relevanc.com/hs-fs/hubfs/Luciane%20Luza.png?width=700&height=400&name=Luciane%20Luza.png "Luciane Luza")

- [Personalised Promotions (10)](https://relevanc.com/en/blog/tag/personalised-promotions)
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[![Expert Eye with Paula Alves - Trading Desk](https://relevanc.com/hubfs/Paola.png)](https://relevanc.com/en/blog/expert-eye-trading-desk)

[Retail Media](https://relevanc.com/en/blog/tag/retail-media) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Integration](https://relevanc.com/en/blog/tag/integration)

###### [Expert Eye with Paula Alves - Trading Desk](https://relevanc.com/en/blog/expert-eye-trading-desk)

[By William Brown 25 April 2024](https://relevanc.com/en/blog/author/william-brown)

🕗 4 min read ・We chat with Paula Alves, Head of Ad Operations - Retail Media, about the retail...

[Read More](https://relevanc.com/en/blog/expert-eye-trading-desk)

[![Expert Eye with Nina Penwarden : In-store retail media](https://relevanc.com/hubfs/Nina.png)](https://relevanc.com/en/blog/expert-eye-instore-retail-media)

[Retail Media](https://relevanc.com/en/blog/tag/retail-media) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Integration](https://relevanc.com/en/blog/tag/integration)

###### [Expert Eye with Nina Penwarden : In-store retail media](https://relevanc.com/en/blog/expert-eye-instore-retail-media)

[By William Brown 4 April 2024](https://relevanc.com/en/blog/author/william-brown)

🕗 4 min read ・We speak to Nina Penwarden, Head of Retail Media Advertising Strategy and get her...

[Read More](https://relevanc.com/en/blog/expert-eye-instore-retail-media)

[![In-store retail media, the next battleground](https://relevanc.com/hubfs/DSCF7793.jpg)](https://relevanc.com/en/blog/in-store-retail-media-the-next-battleground)

[Retail Media](https://relevanc.com/en/blog/tag/retail-media) [Data Science](https://relevanc.com/en/blog/tag/data-science) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data)

###### [In-store retail media, the next battleground](https://relevanc.com/en/blog/in-store-retail-media-the-next-battleground)

[By William Brown 12 March 2024](https://relevanc.com/en/blog/author/william-brown)

🕗 5 min read ・In-store retail media seems to be headlining everywhere at the moment. You only have...

[Read More](https://relevanc.com/en/blog/in-store-retail-media-the-next-battleground)

[![How relevanC is driving innovation at Casino Group with an advanced retail Data Hub](https://relevanc.com/hubfs/Yan%20headshot.jpg)](https://relevanc.com/en/blog/how-relevanc-is-driving-innovation-at-group-casino-with-an-advanced-retail-data-hub)

[Data Science](https://relevanc.com/en/blog/tag/data-science) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Promotions Data Management](https://relevanc.com/en/blog/tag/promotions-data-management)

###### [How relevanC is driving innovation at Casino Group with an advanced retail Data Hub](https://relevanc.com/en/blog/how-relevanc-is-driving-innovation-at-group-casino-with-an-advanced-retail-data-hub)

[By William Brown 30 January 2024](https://relevanc.com/en/blog/author/william-brown)

🕗 5 min read ・Casino Group, the owner of high-street chains such as Monoprix, Naturalia, Franprix...

[Read More](https://relevanc.com/en/blog/how-relevanc-is-driving-innovation-at-group-casino-with-an-advanced-retail-data-hub)

[![7 tips for driving footfall with personalised promotions](https://relevanc.com/hubfs/shopping%20Small.png)](https://relevanc.com/en/blog/7-tips-for-driving-footfall-with-personalised-promotions)

[Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Transformation](https://relevanc.com/en/blog/tag/digital-transformation) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Digital Promotions](https://relevanc.com/en/blog/tag/digital-promotions)

###### [7 tips for driving footfall with personalised promotions](https://relevanc.com/en/blog/7-tips-for-driving-footfall-with-personalised-promotions)

[By William Brown 10 October 2023](https://relevanc.com/en/blog/author/william-brown)

🕗 3 min read ・ Not all retailers rely on e-commerce as much as we might imagine. For businesses...

[Read More](https://relevanc.com/en/blog/7-tips-for-driving-footfall-with-personalised-promotions)

[![Digital Promotions: what’s in it for the shopper?](https://relevanc.com/hubfs/artem-beliaikin-kTd2PvtqE_o-unsplash.jpg)](https://relevanc.com/en/blog/digital-promotions-whats-in-it-for-the-shopper)

[Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Transformation](https://relevanc.com/en/blog/tag/digital-transformation) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Digital Promotions](https://relevanc.com/en/blog/tag/digital-promotions)

###### [Digital Promotions: what’s in it for the shopper?](https://relevanc.com/en/blog/digital-promotions-whats-in-it-for-the-shopper)

[By William Brown 29 July 2023](https://relevanc.com/en/blog/author/william-brown)

🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to...

[Read More](https://relevanc.com/en/blog/digital-promotions-whats-in-it-for-the-shopper)

###### Page :

[1](https://relevanc.com/en/blog/author/william-brown/page/1) [2](https://relevanc.com/en/blog/author/william-brown/page/2)

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