--- title: Blog | William Brown description: Discover news related to relevanC. --- [Skip to content](https://relevanc.com/en/blog/author/william-brown/page/1#main-content) [![Digital & Data Office du Groupe Casino](https://relevanc.com/hubfs/relevanC%20Green%20logo%202025%20LR.png)](https://relevanc.com/en/?hsLang=en) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) - For Brands Show submenu for For Brands - [Retail Media for Brands](https://relevanc.com/en/retailmedia-for-brands) - [Insights for Brands](https://relevanc.com/en/insights-for-brands) - [Digital Promotions for Brands](https://relevanc.com/en/digital-promotions-for-brands) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - For Retailers Show submenu for For Retailers - [Insights for Retailers](https://relevanc.com/en/insights-for-retailers) - [Digital Promotions for Retailers](https://relevanc.com/en/digital-promotions-for-retailers) - [Retail Marketing Services](https://relevanc.com/en/retail-marketing-services) - [Retail Data Innovation](https://relevanc.com/retail-data-innovation) - Resources Centre Show submenu for Resources Centre - [Blog](https://relevanc.com/en/blog) - [Latest News](https://relevanc.com/en/news) - [About us](https://relevanc.com/en/about-relevanc) - [Careers](https://relevanc.com/en/careers) - [Glossary](https://relevanc.com/en/glossary) en [get in touch →](https://relevanc.com/contact?hsLang=en) ## Expert Eye with Luciane Luza - relevanC TikTok campaigns #### 08/08/2024 • 5min read [First-Party Data](https://blog.relevanc.com/en/tag/first-party-data?hsLang=en) [Digital Advertising](https://blog.relevanc.com/en/tag/digital-advertising?hsLang=en) ![will](https://relevanc.com/hs-fs/hubfs/will.png?width=72&height=72&name=will.png "will") William Brown Luciane Luza reveals the back story of relevanC's successful TikTok retail media campaigns [Read more](https://relevanc.com/en/blog/expert-eye-tiktok) ![Luciane Luza](https://relevanc.com/hs-fs/hubfs/Luciane%20Luza.png?width=700&height=400&name=Luciane%20Luza.png "Luciane Luza") - [Personalised Promotions (10)](https://relevanc.com/en/blog/tag/personalised-promotions) - [Retail Media (10)](https://relevanc.com/en/blog/tag/retail-media) - [First-Party Data (9)](https://relevanc.com/en/blog/tag/first-party-data) - [Digital Advertising (8)](https://relevanc.com/en/blog/tag/digital-advertising) - [Digital Promotions (6)](https://relevanc.com/en/blog/tag/digital-promotions) - [Success Story (6)](https://relevanc.com/en/blog/tag/success-story) - [Data Science (5)](https://relevanc.com/en/blog/tag/data-science) - [Digital Transformation (5)](https://relevanc.com/en/blog/tag/digital-transformation) - [Integration (5)](https://relevanc.com/en/blog/tag/integration) - [Promotions Data Management (4)](https://relevanc.com/en/blog/tag/promotions-data-management) - [Promotions Analytics (2)](https://relevanc.com/en/blog/tag/promotions-analytics) - [AI (1)](https://relevanc.com/en/blog/tag/ai) - [Marketplaces (1)](https://relevanc.com/en/blog/tag/marketplaces) - [Technology (1)](https://relevanc.com/en/blog/tag/technology) [![Casino Group Enhances Sustainability with relevanC's Data Visualisation Platform](https://relevanc.com/hubfs/RSE%20success%20story%20header.png)](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en) [Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Success Story](https://relevanc.com/en/blog/tag/success-story) ###### [Casino Group Enhances Sustainability with relevanC's Data Visualisation Platform](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en) [By William Brown 30 January 2025](https://relevanc.com/en/blog/author/william-brown) {% module\_block module "widget\_1690891149803" %}{% module\_attribute "button" is\_json="true" %}{%... [Read More](https://relevanc.com/en/blog/casino-groupe-leverages-data-visualisation-to-boost-sustainability-en) [![relevanC leverages TikTok to boost category sales for FMCG brands](https://relevanc.com/hubfs/Untitled%20(1800%20x%20400%20px).png)](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands) [Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Success Story](https://relevanc.com/en/blog/tag/success-story) ###### [relevanC leverages TikTok to boost category sales for FMCG brands](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands) [By William Brown 30 January 2025](https://relevanc.com/en/blog/author/william-brown) {% module\_block module "widget\_16ac804a-726c-499b-bbad-419b4de29760" %}{% module\_attribute... [Read More](https://relevanc.com/en/blog/relevanc-leverages-tiktok-to-boost-category-sales-for-fmcg-brands) [![Heineken x relevanC Brazil](https://relevanc.com/hubfs/Franprix%20(2).png)](https://relevanc.com/en/blog/heineken-success-stories) [Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [Success Story](https://relevanc.com/en/blog/tag/success-story) ###### [Heineken x relevanC Brazil](https://relevanc.com/en/blog/heineken-success-stories) [By William Brown 30 January 2025](https://relevanc.com/en/blog/author/william-brown) {% module\_block module "widget\_f5deb57d-fe7d-422d-979b-8f922c6e6c48" %}{% module\_attribute... [Read More](https://relevanc.com/en/blog/heineken-success-stories) [![Personalised Digital Promotional Catalogue](https://relevanc.com/hubfs/Personalisation%20blog%20header.png)](https://relevanc.com/en/blog/digital-promotions-0) [Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Success Story](https://relevanc.com/en/blog/tag/success-story) ###### [Personalised Digital Promotional Catalogue](https://relevanc.com/en/blog/digital-promotions-0) [By William Brown 30 January 2025](https://relevanc.com/en/blog/author/william-brown) {% module\_block module "widget\_c27bf235-3012-4fd7-b315-6864f912e660" %}{% module\_attribute "button"... [Read More](https://relevanc.com/en/blog/digital-promotions-0) [![The Evolution of Loyalty Programs in Proximity Stores](https://relevanc.com/hubfs/rewards.png)](https://relevanc.com/en/blog/the-evolution-of-loyalty-programs-in-proximity-stores) [Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Transformation](https://relevanc.com/en/blog/tag/digital-transformation) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Digital Promotions](https://relevanc.com/en/blog/tag/digital-promotions) ###### [The Evolution of Loyalty Programs in Proximity Stores](https://relevanc.com/en/blog/the-evolution-of-loyalty-programs-in-proximity-stores) [By William Brown 21 October 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to... [Read More](https://relevanc.com/en/blog/the-evolution-of-loyalty-programs-in-proximity-stores) [![Expert Eye with Luciane Luza- relevanC TikTok campaigns](https://relevanc.com/hubfs/Luciane%20Luza.png)](https://relevanc.com/en/blog/expert-eye-tiktok) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Integration](https://relevanc.com/en/blog/tag/integration) ###### [Expert Eye with Luciane Luza- relevanC TikTok campaigns](https://relevanc.com/en/blog/expert-eye-tiktok) [By William Brown 27 August 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 5 min read ・Luciane Luza reveals the back story of relevanC's successful TikTok retail media... [Read More](https://relevanc.com/en/blog/expert-eye-tiktok) [![The Convenience Store Conundrum: Personalising the Top-up-shop](https://relevanc.com/hubfs/Orange%20segments.jpeg)](https://relevanc.com/en/blog/convenience-store-conundrum) [Personalised Promotions](https://relevanc.com/en/blog/tag/personalised-promotions) [Digital Transformation](https://relevanc.com/en/blog/tag/digital-transformation) [Digital Advertising](https://relevanc.com/en/blog/tag/digital-advertising) [Digital Promotions](https://relevanc.com/en/blog/tag/digital-promotions) ###### [The Convenience Store Conundrum: Personalising the Top-up-shop](https://relevanc.com/en/blog/convenience-store-conundrum) [By William Brown 8 August 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 3 min read ・ Shoppers expect digital promotions to be personalised, relevant, local and to... [Read More](https://relevanc.com/en/blog/convenience-store-conundrum) [![Expert Eye with Junior Tagne - relevanC Data Hub](https://relevanc.com/hubfs/Junior-1.png)](https://relevanc.com/en/blog/expert-eye-data-hub) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Integration](https://relevanc.com/en/blog/tag/integration) ###### [Expert Eye with Junior Tagne - relevanC Data Hub](https://relevanc.com/en/blog/expert-eye-data-hub) [By William Brown 30 July 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 5 min read ・Junior Tagne gives us a glimpse behind the scenes of the making of relevanC's... [Read More](https://relevanc.com/en/blog/expert-eye-data-hub) [![Expert Eye with Léa Gorreri - Out-of-stocks](https://relevanc.com/hubfs/Lea.png)](https://relevanc.com/en/blog/expert-eye-out-of-stocks) [Retail Media](https://relevanc.com/en/blog/tag/retail-media) [First-Party Data](https://relevanc.com/en/blog/tag/first-party-data) [Integration](https://relevanc.com/en/blog/tag/integration) ###### [Expert Eye with Léa Gorreri - Out-of-stocks](https://relevanc.com/en/blog/expert-eye-out-of-stocks) [By William Brown 5 June 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 4 min read ・Monoprix is working closely with brands to reduce out-of-stocks based on... [Read More](https://relevanc.com/en/blog/expert-eye-out-of-stocks) [![Expert Eye with Robin Monnier - AI](https://relevanc.com/hubfs/Robin.png)](https://relevanc.com/en/blog/expert-eye-ai) [Technology](https://relevanc.com/en/blog/tag/technology) [Digital Promotions](https://relevanc.com/en/blog/tag/digital-promotions) [AI](https://relevanc.com/en/blog/tag/ai) ###### [Expert Eye with Robin Monnier - AI](https://relevanc.com/en/blog/expert-eye-ai) [By William Brown 17 May 2024](https://relevanc.com/en/blog/author/william-brown) 🕗 4 min read ・An inside view of Data Science's role at the core of relevanC's personalised... [Read More](https://relevanc.com/en/blog/expert-eye-ai) ###### Page : [1](https://relevanc.com/en/blog/author/william-brown/page/1) [2](https://relevanc.com/en/blog/author/william-brown/page/2) [Next](https://relevanc.com/en/blog/author/william-brown/page/2) ## Contact Want to learn more about relevanC? 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