Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Machine Learning can help.
Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Machine Learning can help.
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Showing a link between an ad served and the desired action is how marketers show ROI. With the disappearance of third-party cookies that is about to become much more challenging. relevanC's Data team explains how their first-party data approach marks an important step forward in campaign measurement in a near cookieless future.
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Already established in Brazil and Colombia, relevanC continues its internationalization with an agreement with Argentinian retailer Libertad.
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Retail Media is now on every board meeting agenda. No longer a nice-to-have, it’s a necessity for retailers...
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In 2021, Retail Media grew by +53% in the US driven by the digitization of sales and marketing...
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