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    About Barthélémy D'Anjou

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    So far Barthélémy D'Anjou has created 5 blog entries.

    Reducing waste by going digital

    Did you know that 20 million flyers are left each year in French mailboxes? Retail has historically used mass promotion, but today this is no longer relevant.  Indeed, besides being a worrying ecological issue, these traditional promotional mechanisms no longer engage consumers who feel drowned under a promotional pressure (90% of flyers are thrown

    Webinar September 30th: How to leverage Data and AI to personalize promos

     44% of consumers  have changed grocery store because the experience was not personalized enough (Accenture Strategy, 2018). Consumers' needs are evolving quickly and they ask now for a seamless customer experience. Here at relevanC, we are convinced exploiting loyalty data is the new standard for retailers to personalize the experience of customers and deliver