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    About Alice Balague

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    So far Alice Balague has created 48 blog entries.

    Cyril Bourgois on BFM Business

    Our CEO Cyril Bourgois was the guest of Frédéric Simottel on Tech & Co on BFM Business with Anthony Cirot, Managing Director France of Google Cloud, to discuss the new partnership between Google Cloud, Accenture and relevanC.   "The objective is to develop and commercialise relevanC's solutions more rapidly on an international scale by

    Partnership relevanC x Google Cloud x Accenture

    Paris - July 6, 2021 – Casino Group, Google Cloud and Accenture announced today a strategic collaboration to accelerate the technological developments of Casino Group, digitally transforming the leading French mass-market retail brand and the retail market as a whole.      The collaboration is two-fold :   The Casino Group's B-to-C activities, such as its stores

    RelevanC x YouTube Partnership

    iProspect inaugurates RelevanC's new Retail Media solution integrating Google Ads video formats for Blédina. 29 June 2021, RelevanC Advertising, leader in Retail Media solutions for FMCG brands and their media agencies, continues to enrich its data activation and sales measurement offer by integrating YouTube advertising inventory via Display&Video 360. On the recommendation of iProspect,

    Inlead Acquisition

    RelevanC continues its strategic development and acquires Inlead, a digital marketing specialist for physical retail networks RelevanC, a leading provider of targeted marketing solutions for FMCG brands and agencies, today announced the acquisition of Inlead, a Nantes-based company specializing in digital marketing for physical retail networks. The structure, with its own know-how and technological

    RelevanC x Chefclub for McCain Foods

    For McCain Foods, relevanC and Chefclub were challenged to democratise Street Fries! Discover this unique project which combines brand content and media amplification! Our content: 6.5 million views on social networks thanks to this new McCain x Chefclub recipe 430,000 positive reactions on social networks, mostly with invitations to recreate the recipe at

    RelevanC x Unify Partnership

    We are very proud to announce our new partnership with UNIFY GROUP, TF1 Group's digital portfolio, France’s leader on verticals in the feminine, health, food and lifestyle segments with a reach of 100 M unique visitors per month. This partnership will strengthen our data activation offering by adding to its 7M profiles, more than

    2021 Climate Program

    RelevanC is proud to launch its 2021 climate program! Between 2019 and 2020, relevanC carbon footprint was 296 tons of CO2e. In 2021, we will accelerate our efforts towards limiting our environmental impact and launch an ambitious climate program structured around 3 pillars: 1- Be exemplary as a team 2- Develop low-carbon data-marketing solutions